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Interviews

Ford’s three-pronged strategy
Dec 19, 2018 1:40 PM
Bogusław Głód, Chairman, Ford Polska: Our current strategy can be summarised in three main points. From a tactical standpoint, we need to create a more attractive offer for retail customers. Secondly, we need to have a closer look at the dealer network in order to improve overall efficiency. The thi...Read more ›
Holding1 goes electric
Nov 29, 2018 3:32 PM
Adam Pietkiewicz, joint owner, Holding 1: The increased cost of electric energy as forecasted does not have much significance for a potential user of this car. The ZD car can be charged from an ordinary socket on the wall of your house which means a user of this car could benefit from lower tariffs ...Read more ›
Ducato worth its weight in… silver
Nov 22, 2018 12:01 PM
Jerzy Koziński, Fiat Professional Brand Manager in Poland: A closer look at the statistics shows that sales of the Doblo or Fiorino ranges have been on the up. And the fact that the Ducato was edged from the top spot in the light and medium commercial vehicle sales standings only came as a result of...Read more ›
Exciting future ahead (part 2)
Nov 13, 2018 12:01 PM
Luca de Meo, President, SEAT S.A.: Today, we are one of the brands with the highest concentration of manufacturing operations in one region, i.e. Western Europe. This is where nearly all our plants are located. However, if you want to grow the business, if you want to expand the brand, you need to b...Read more ›
Exciting future ahead (part 1)
Nov 6, 2018 12:57 PM
Luca de Meo, President, SEAT S.A.: The retail business in the automotive sector will change fundamentally because in the age of the Internet we don’t need big showrooms. I do believe, however, that even today, in a digital world, the fact that we have a physical presence in the territory, is importa...Read more ›
Being part of the Polish Club
Oct 18, 2018 3:55 PM
Adam Bazydło, Ford car stylist: Ford employs a number of Polish professionals both in the United States and in Australia. For instance, right now I am working on a large project with Michał Ilukiewicz, who has joined us from BMW. Our colleagues in the design department call Michał and myself the “Po...Read more ›
Every millimetre matters
Oct 5, 2018 12:21 PM
Tadeusz Jelec, Jaguar car designer: When designing a car one needs to tackle a myriad of problems. It is not so that you sketch some lines on a napkin, which you then give to development engineers and the car ultimately enters production. Sometimes long discussions are needed to resolve what shape a...Read more ›
Audi with a trace of Polish soul
Sep 11, 2018 1:28 PM
Parys Cybulski, Audi stylist: The style of work very mech depends on the designer. Some prefer to sketch a lot of ideas quickly on paper, others prefer working on one selected concept and perfecting it on a 2D computer. There are also those who like to start their design work on a computer using thr...Read more ›
 

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