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Harald Wester new CEO of Alfa Romeo Automobiles

Date of publication: 2010-01-25 09:34:46

Harald J. Wester has been appointed Chief Executive Officer of Alfa Romeo Automobiles, replacing Sergio Cravero, who will assume responsibility for Product Portfolio Planning & Product Concept of Fiat Group Automobiles.

Click to enlargeWester will maintain his current positions as Chief Technical Officer for Fiat Group and Fiat Group Automobiles and Chief Executive Officer of Maserati and Abarth.

The Fiat Group Chief Executive, Sergio Marchionne, stated: "The purpose of bringing the Alfa Romeo, Maserati and Abarth brands under the same leadership is to emphasize and leverage the value of the shared qualities of the three brands in terms of their sporting characteristics and performance. Harald Wester, who has demonstrated his enormous commitment on several fronts and achieved optimum results, will bring strong leadership capabilities and solid technical experience and know-how to this project. In his new role, Sergio Cravero will be well positioned to fully leverage his technical and commercial abilities."
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