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MotoKariera

Infiniti launch in Ukraine

Date of publication: 2007-05-31 11:53:06

The Kiev Motor Show was marked by the launch of Infiniti in Ukraine, which has become the second European market after Russia to have Infiniti officially presented. “We take this opportunity to underline the importance of Ukrainian market to our company”, said during press conference Fumiaki Imamura, General Manager of Nissan Motor Ukraine.

Click to enlargeThe presentation was opened by the introduction video showing the notion of Infiniti brushstroke design concept followed by the speech by Fumiaki Imamura.

The model line-up presented on the stand consisted of sport sedan G35, business class sedan the M (M35 and M45) and the revolutionary crossover the FX (FX35 and FX45).

The start of sales in Ukraine will take place in September 2007 when first conceptual Infiniti dealer outlet will open its doors in Kiev. The new dealer will be in full compliance with the Iredi concept. The model line-up that was presented on the stand reflects the product offering at the start of sales. “In Ukraine we are presenting the all new G35 Sedan, the business class M sedan, and the groundbreaking FX crossover”, commented Fumiaki Imamura. The new version of QX56 will enter the market in November 2007.

All models that will be sold through the official dealer outlet are fully compatible with the given conditions of the Ukrainian market. “All our models have gone through the adaptation process for Ukrainian market. We have strengthened the body to withstand the severe weather conditions, modified the exhaust system to fit the quality of fuel and adjusted the suspension system to suit the particularities of Ukrainian roads”, said Fumiaki Imamura during the press conference.

After the presentation some journalists have referred to this event as the big step in the development of Ukrainian automotive market as they were exchanging their impressions with the company officials. What was specifically underlined is that Infiniti is unlike any other premium brand, that it offers something uniquely different to Ukrainian market.

“We are bringing a new philosophy of the premium brand to the market - a winning combination of design, power and technology”, explained Fumiaki Imamura.
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Nissan Sales Central & Eastern Europe
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