Lancia coming back to Britain with RHD Delta
Jul 6, 2007 1:57:44 PM
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Alfa Romeo dealers in the UK could be selling Fiat's Lancia brand by the year 2009. Probably around a third of Alfa's 60+ UK dealerships will be signed up for the brand which was last sold in the UK 15 years ago.
The car to spearhead Lancia's UK return will be a right-hand-drive version of the Delta, a hatch built on the platform of the Fiat Bravo which was launched in the UK late last month.Steve Norman, Fiat Auto's worldwide marketing director showed some caution over the exact timing, saying the final decision has not yet been taken. "The Delta will be the perfect car to re-launch the brand in the UK," he said.
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